What if I’m asked a question and I don’t know the answer?

What if I don’t like the question or don’t want to answer that specific question?

Do I look at the camera or the reporter?

How do I arrange a press conference?

Media interviews are perhaps one of the most high-stakes and nerve-racking experiences any organization’s representatives will face. There are several key things to be aware of with respect to media interviews:

• they are not necessarily adversarial interactions;
• you cannot control what the media will choose to broadcast, when or if at all;
• media interviews may not have the impact that you expect.

The most important thing to keep in mind is that media interviews, impromptu or arranged, can be used as opportunities for you to get your message out.

Our experienced and insightful coaches will help you prepare for media interviews with simulations, improvisation and practice sessions that will give you the skills and the confidence to manage your public media interactions to the advantage of your organization.

Contact us to discuss how we can help you or your organization prepare for media interviews.